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Some out there might be
content shopping on the day
after Thanksgiving (Black
Friday). Some like Josh
Jurinek (Pictured) prefer the
color Red, and Risks far
greater than those encoun-
tered in a department store.
I found Josh quite by
chance, while I myself was
out hiking. The day was
quite pleasant and it felt
good to be outside after
eating a little too much Tur-
key, on Thanksgiving, the
day before.
A few years back I also
climbed and am always
impressed to watch someone
that risks all to overcome a
personal goal. That is what
climbing is about. Setting a
goal then working hard to
reach it.
You use the strength and
skill that comes only from
practicing over and over.
There are no roadmaps to
follow up the face of stone.
That is were skill comes into
play. Knowing where
to reach, what might fall
apart on you, and maneuver-
ing your body into the most

advantageous point,
positioning for the
next move.
At times your
whole body is hang-
ing literally from
your fingers. Fingers
forced into cracks
you feel are secure.
Certainly you are
secured to a rope,
other hardware ,and a
person belaying you
from a more secure
foundation. But all
things may fail if you
make an error. The
sport is full of risks
with little margin for
error.
After the climb
Josh had these com-
ments. "The Challenge :
Caustic Cock. A 5.11b
difficulty on Cannibal
Boulder. This was about a
60 ft climb. It was a slabby
start for about half the
route, then it goes vertical
to a beautiful arete that was
slightly bumpy, pulling
forth to two good shake out
jugs finishing up the route

with a good crux. I was able
to do this on the 1

attempt.

This was a huge self ac-
complishment!

Article by:Rick Beach

"On the Rocks"

S P E CI A L P OI N TS OF

I N T E RES T:

Climbing at Red Rock

Park . Las Vegas, NV

Terms:

Slabby:Rock face less than
vertical

Arete:An Edge of Rock

Jugs:A hold that is large
enough to allow the climber
to reach their entire hand
around (or inside of)

Crux: The most difficult
move or series of moves in a
problem.

OLUME

2009 , I

SSUE

ECEMBER

11 , 2009

TOPOGEAR NEWS

MICROSOFT

OLUME

2009 , I

SSUE

AGE

ments to the business. Sales figures or
earnings will show how your business is
growing.
Some newsletters include a column that

is up-
dated
every
issue, for
instance,
an advice
column, a
book
review, a
letter

from the president, or an editorial. You
can also profile new employees or top
customers or vendors.

This story can fit 100-150 words.
The subject matter that appears in news-
letters is virtually endless. You can
include stories that focus on current
technologies or innovations in
your field.
You may also want to note busi-
ness or economic trends, or make
predictions for your customers or
clients.
If the newsletter is distributed
internally, you might comment
upon new procedures or improve-

This story can fit 150-200 words.
One benefit of using your newsletter as
a promotional tool is that you can reuse
content from other marketing materials,
such as press releases, market studies,
and reports.
While your main goal of distributing a
newsletter might be to sell your product
or service, the key to a successful news-
letter is making it useful to your readers.
A great way to add useful content to
your newsletter is to develop and write
your own articles, or include a calendar
of upcoming events or a special offer
that promotes a new product.
You can also research articles or find
"filler" articles by accessing the World

Wide Web. You can write about a vari-
ety of topics but try to keep your articles
short.
Much of the content you
put in your newsletter
can also be used for your
Web site. Microsoft Pub-
lisher offers a simple
way to convert your
newsletter to a Web pub-
lication. So, when you're
finished writing your
newsletter, convert it to a
Web site and post it.

Once you have chosen an image, place
it close to the article. Be sure to place
the caption of the image near the image.

This story can fit 75-125 words.
Selecting pictures or graphics is an im-
portant part of adding content to your
newsletter.
Think about your article and ask your-
self if the picture supports or enhances
the message you're trying to convey.
Avoid selecting images that appear to
be out of context.
Microsoft Publisher includes thousands
of clip art images from which you can
choose and import into your newsletter.
There are also several tools you can use
to draw shapes and symbols.

Inside Story Headline

Caption describing picture or graphic.

Caption describing picture or
graphic.

"To catch the reader's

attention, place an interesting

sentence or quote from the

story here."

TOP OGEAR NEWS

AGE

predictions for your customers or cli-
ents.

If the newsletter is
distributed inter-
nally, you might
comment upon new
procedures or im-
provements to the
business. Sales
figures or earnings
will show how your

business is growing.
Some newsletters include a column that
is updated every issue, for instance, an
advice column, a book review, a letter
from the president, or an editorial. You
can also profile new employees or top
customers or vendors.

This story can fit 100-150 words.
The subject matter that
appears in newsletters is
virtually endless. You
can include stories that
focus on current tech-
nologies or innovations
in your field.
You may also want to
note business or eco-
nomic trends, or make

Much of the content you put in your
newsletter can also be used for your
Web site. Microsoft Publisher offers a
simple way to convert your newsletter
to a Web publication. So,
when you're finished writ-
ing your newsletter, con-
vert it to a Web site and
post it.

Once you have chosen an
image, place it close to
the article. Be sure to
place the caption of the
image near the image.

Inside Story Headline

Caption describing picture or graphic.

Caption describing picture or
graphic.

"To catch the reader's

attention, place an interesting

sentence or quote from the

story here."

This would be a good place to insert a short paragraph about your organization. It

might include the purpose of the organization, its mission, founding date, and a brief

history. You could also include a brief list of the types of products, services, or pro-

grams your organization offers, the geographic area covered (for example, western

U.S. or European markets), and a profile of the types of customers or members served.

It would also be useful to include a contact name for readers who want more informa-

tion about the organization.

Primary Business Address

Your Address Line 2
Your Address Line 3
Your Address Line 4

Microsoft

vices, you can include a
listing of those here. You
may want to refer your read-
ers to any other forms of
communication that you've
created for your organiza-
tion.
You can also use this space
to remind readers to mark
their calendars for a regular
event, such as a breakfast
meeting for vendors every
third Tuesday of the month,
or a biannual charity auc-
tion.

This story can fit 175-225
words.
If your newsletter is folded
and mailed, this story will
appear on the back. So, it's a
good idea to make it easy to
read at a glance.
A question and answer ses-
sion is a good way to
quickly capture the attention
of readers. You can either
compile questions that
you've received since the
last edition or you can sum-
marize some generic ques-
tions that are frequently
asked about your organiza-
tion.
A listing of names and titles
of managers in your organi-
zation is a good way to give
your newsletter a personal
touch. If your organization
is small, you may want to
list the names of all employ-
ees.
If you have any prices of
standard products or ser-

If space is available, this is a
good place to insert a clip art
image or some other
graphic.

Back Page Story Headline

Phone: 555-555-5555

Fax: 555-555-5555

E-mail: someone@example.com

Your business tag line

here.

Caption describing picture or graphic.

We're on the Web!

example.com

Organization